Alex Balabanov

Digital Marketing Services: email campaigns & audits, content strategy, conversion optimization

I'm available for hire: now

Alexander Balabanov

My name is Alexander Balabanov, I work on various aspects of software development and digital marketing for more than 12 years. Coming from the technical side, I can keep up with the techies, but not losing the business aspect at the same time.

I've been certified by HubSpot and Google, for various marketing specialties and techniques and I'm always trying to stay on top of the marketing game. My approach to digital marketing consultancy is to provide a holistic strategy backed by results-driven service.

Right now I work on a few consulting gigs, helping people to sort their email marketing out. You can check my email audit offer, if you want to boost your email open & click rates.
I'm open for opportunities, so feel free to contact me if you want your email open rates to go up, ad click prices to keep at bay and daily conversion reports don't affect your blood pressure. Or if you have a mind-blowing idea, of course.



Marketing Director at Smart Flow

I was responsible for defining and implementing an HubSpot-powered inbound marketing strategy for a B2B SaaS project.


Marketing Manager at Stratoplan

For 2+ years I helped with the marketing of the most successful managers' school in the Eastern Europe, operating large-scale advertising and email campaigns. I also made sure our delivery of the education products was flawless.


General Manager at TestLab²

TestLab² offers software testing and independent quality assurance services for software vendors. I founded the company, worked on key accounts and the most challenging technical tasks. Now I only participate in company strategy decisions as a founding member.



Applied Mathematics &

Shevchenko National University of Kyiv


Email Marketing, Inbound Marketing, HubSpot Software

HubSpot Academy


AdWords, Analytics, Mobile Sites, Digital Sales


Do you need help with your marketing?

I get business. You have a marketing pain, I can solve it for you, with a positive ROI.