Marketing Automation Solutions
Are you finally over the soul-eating tedium of boring manual CSV juggling and Excel mumbo-jumbo? Are you sick and tired of not getting as much done as you could because you’re tied up with repetitive, menial tasks? If so, then it’s time to take action! More specifically, it’s time to choose automation. It’ll make your work and your life so much easier.
Marketing automation for startups
If you’re a hardcore startup game player, you always have the ultimate goal in your sights and the steps to get there clear in mind. MVP, PMF, hockey-stick growth, valuation, exit.
But, to paraphrase the great Bobby Flay, “to get to me [exit] you first must go through the others”.
The point? In terms of scaling, you won’t get to where you need to without some level of automation. It’s that simple.
That said, we can help you implement marketing automation to scale progressively without sacrificing the human element that customers love about your brand.
What We Offer in the Way of Automation
In a nutshell, this is our process. First, we take an in-depth look at your customer journey, analyzing it from top to toe and then creating a detailed graph of the data. Next, we plan a roadmapping session with you.
During that session, we’ll review your unique business goals, define what success looks like for you, and discuss high-level metrics. With these things in mind, we’ll help you consider all the options and make an educated decision on the best way to reach your goals in the least amount of time.
We Provide Unified Customer Profiles
Marketing automation gives you the unprecedented ability to analyze and control your contact data. But what if you’re not sure how to analyze or use this data to beef up your marketing strategy? That’s no problem because we know how to do all of the above.
And, being a tool-agnostic agency, it makes no difference to us what existing systems you have in place. We’ll sort this out on our end (without dragging you into messy and confusing tech talks) and while maintaining the highest regard for the privacy of your contacts (yes GDPR, we’re talking about you).
We Make Lead Nurturing a Breeze
If you provide the right information to the right leads at precisely the right time, you have a better chance of getting the desired response from recipients. By combining personalized emails with powerful, event-driven workflows, we automate communication with leads at different stages of the decision process.
And did we mention that we can also integrate calls? And text messages. And Facebook bots. It’s true! All of this we can do to maximize sales opportunities for you. Have we already mentioned that we’re tool-agnostic? We can recommend you a product but we’re no affiliates for the vendors out there. We’re your partner, not theirs.
We Reduce Costly Customer Churn
Research has proven over and over again that reeling in new customers costs a lot more than keeping the ones you’ve got. Of course, this doesn’t mean that you should stop trying to attract new customers altogether; that would just be…not smart. But what it does mean is that it’s worth putting some elbow grease into reducing customer turnover.
The first step to doing this is, of course, to pinpoint the main reasons your customers don’t stick around. Armed with that valuable info, we can work to implement industry best practices, leveraging automation to steadily raise your customer retention rates. You’ll then have more dollars to devote to other things such as lead generation, customer experience improvements, and the like.
We Simplify Analytics and Reporting
Modern marketing—to be successful—must be measurable and transparent. Do you often find yourself with 20 tabs open, switching back and forth between Google Analytics, HubSpot, WordPress, MailChimp, Sprout Social, Salesforce, and Excel? It can be frustrating, huh? If only all of the data you need could be in one place!
Oh, wait… it can be. We put all your marketing data under one roof using tools like Amazon Redshift and Stitch Data. Across web, email and social, every metric is visible and each campaign is measurable. It doesn’t get any simpler! Your jaw is guaranteed to drop when you discover how easy it is to track the cause of every success and every failure in each of your contact’s customer journeys.
Embrace Simplicity & Improve Scalability With Automation
We can’t begin to count the benefits of automation. (That’d take all day.) But we can help you see where it fits into the big picture for your business.